AFP Announces Partnership with New ICON Sponsor, UpMetrics

CONTACTS:
Natalie Paskoski, Manager of Content, (434) 236 – 5583, Natalie.Paskoski@afpglobal.org

(Arlington, Virginia) The Association of Fundraising Professionals (AFP), the largest association of fundraising professionals in the world, has announced a new partnership with UpMetrics, a leading platform for social impact measurement and management. 

UpMetrics' impact measurement and management platform helps purpose-driven organizations maximize positive social outcomes by making it easy to define impact goals within an impact framework, and then collect and use data to measure, report on, and improve impact outcomes - and share their story with the world.

“AFP is pleased to welcome UpMetrics to AFP ICON 2024 in Toronto as a Bronze Sponsor and year-round Industry Supporter Partner,” said Chris Amos, senior director, business development. “Their expertise will help the AFP community learn how to more effectively use data to define and drive impact. We’re excited for them to share valuable insights at AFP ICON and beyond.”

“This is our first year attending AFP ICON and we couldn’t be more excited to support their community of impact-focused professionals,” notes Drew Payne, CEO of UpMetrics. “Having a well-defined impact framework enables organizations to measure, manage, and communicate impact in a valuable way and, ultimately, paves the path for more effective fundraising, maximized impact outcomes, and long-term sustainability. Through our Learning Lab session and offering free access to our Impact Framework Builder tool, we hope to empower organizations to define impact frameworks of their own so that they can measure and showcase the positive social or environmental impact of their work.”

The AFP Partners Program provides participating organizations with year-round opportunities to engage the fundraising community and pursue corporate social responsibility through tangential support of the causes for which they work. Through thought leadership, marketing, content, and professional development channels, AFP Partners position themselves as industry leaders committed to advancing philanthropy and ethical fundraising worldwide. Their financial and programmatic support also enables AFP to develop highly competent fundraisers and educate the public on the industry’s ability to fuel societal change in critical arenas like education, healthcare, community development, equity and inclusion, and countless other missions.

For more information about the AFP Partners Program, contact Chris Amos, senior director, business development, at Chris.Amos@afpglobal.org.

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Since 1960, the Association of Fundraising Professionals (AFP) has been the standard-bearer for professionalism in fundraising. The association works to advance effective and ethical philanthropy by providing advocacy, research, education, mentoring, collaboration, and technology opportunities for the world’s largest network of professional fundraisers. AFP’s more than 26,000 members in over 220 chapters raise over $100 billion annually for a wide variety of charitable organizations and causes across the globe. For more information, go to afpglobal.org.

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San Francisco-based UpMetrics is the leading impact measurement and management platform for mission-driven organizations. By combining innovative, easy-to-use technology, expert services, and a community designed around shared learning, UpMetrics is helping organizations to maximize positive social outcomes by making it easy to define impact goals within an impact framework, and then collect and use data to measure, improve, and report on impact outcomes, and tell their story with the world. Visit UpMetrics at www.upmetrics.com.

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