AFP International Conference Education Session: Moving Away from the Donor Pyramid to the Donor Lifecycle Map for Increased Fundraising Success
Traditionally, we have relied on the Donor Pyramid, with its focus on major gifts and annual campaign results, for addressing fundraising planning. This workshop will describe a different model, the Donor Lifecycle Map, and its focus on donor retention and multiple metrics of success. This new framework, especially in comparison to the Donor Pyramid, will lead to better fundraising results due to retaining more donors who contribute more money over increased opportunities for giving.
This session is worth 1.25 CFRE CE credits.
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Enjoy recordings of educational sessions from our most recent International Fundraising Conference in New Orleans. Each is worth CFRE continuing education credit. See what you missed or review an awesome session you attended!
For more information on how to create a recording bundle and earn a discount visit: https://www.pathlms.com/afp/courses/7512
Please note: In some videos there are small gaps in audio as attendees participate in in-room exercises or ask questions without the aid of a microphone.
Purchase is intended for individual viewing. Please do not share these recordings with anyone else unless you have written authorization from the Association of Fundraising Professionals IHQ.
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