FEP Resources

Updated August 30, 2023

Terms and Definitions

• FEP Glossary of Terms Appendix
• AFP Fundraising Dictionary

Instructions and Guides

• Interpreting the FEP Fundraising Fitness Test
• Interpreting the FEP and Growth in Giving Reports

Donor Retention Resources and Links

• AFP Donor Retention Resources 
  Books, articles, audiotapes and links to help you find the best information available on donor retention and donor attrition.
• AFP Donor Retention Course
  The AFP Donor Retention Course is now available for all AFP chapters to offer to members. The workshop is based on data collected via the Fundraising Effectiveness Project. The annual survey indicates that nonprofits are losing nearly as many donors and gifts as they gain each year.
• The Biedermann Group’s Ultimate Guide to Donor Retention and Donor Annual Revenue Retention
• Bloomerang’s Guide to Donor Retention
• Bloomerang’s Guide to Donor Engagement
• DonorPerfect’s Donor Retention: The Key to Sustainable Fundraising
• Giving Institute:  3 Concrete Strategies to Address the Donor Retention Crisis
• NeonCRM Video: Fundraising & Donor Retention KPI’s
• Building the Pipeline

Advancing Philanthropy Articles

• So Much Data!
• How Fit Is Your Organization?
• Forgetting About “Big Data” – Leading Advancement Services for the Real World
• Go for the Burn!
• No Magic – Just Magical Alignment