AFP Long Island: No Stone Unturned: Are You Exploring Your Data to Find Prospects in Your Own Backyard?

Eric Rezsnyak, VP and Chief Research Officer from The Gobel Group, will provide actionable insights into making the most of your CRM and data on April 12th program.

Eric Rezsnyak will explore how you can easily pull data to find existing donors ripe for outreach; look at gift reports to see who deserves a closer touch; examine portfolios to identify prospects ready to upgrade from annual to major or major to principal gifts and more.

Eric Rezsnyak is the Vice President and Chief Research Officer at Gobel Group, the leading firm in healthcare philanthropy consulting and technology. At Gobel, Eric identifies and shares best practices in every area of healthcare philanthropy, and partners with internal and external experts to develop new and innovative primary research.

Before Gobel, he served as the Director of Prospect Management and Research at Northwell Health, the largest healthcare provider in New York state with 22 hospitals and more than 830 outpatient facilities. At the Northwell Health Foundation, he managed the Prospect Research and Database teams as they worked toward the completion of a $1 billion campaign.

Prior to that he served in the Prospect Research department at Massachusetts General Hospital, specifically supporting the MGH Cancer Center. He came to development following a 15-year career in journalism. Eric holds a B.A. in Magazine Journalism from the S.I. Newhouse School of Public Communications at Syracuse University. He resides in Queens, NY, and is the creator and host of the Great Pop Culture Debate podcast (greatpopculturedebate.com).