Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
  1. Resources
  2. Guides & Resources

Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

Mental health image

Featured Resource: Mental Health Resources for Fundraisers

Working in a mission-driven profession, with limited resources and high expections, it can be easy to lose sight of your own mental health as you prioritize the goals of your organization. These resources from the Association of Fundraising Professionals are designed to help fundraisers evaluate their own mental health and find solutions to common challenges such as burnout, quiet quitting, and competing professional and personal priorities.  

View this Resource

All Guides & Resources

Filter
Type
Career stage
07 Mar 2025

The 5 Things You Need to Know in Fundraising This Week

AFP Daily & Weekly deliver the latest fundraising news and information straight to your inbox!
Resource
People gathered around a computer
05 Mar 2025

7 Essential Marketing Tools Every Nonprofit Needs

Successful nonprofit marketing is a balancing act. On one hand, you want to amplify your organization’s message, engage your audience, and drive donations. But you must also stay mindful of the time, effort, and money that goes into your marketing strategy. Having the right marketing tools can help...
Resource Prospect Research
Mailbox
26 Feb 2025

Why Direct Mail Still Matters in Nonprofit Fundraising and Stewardship in 2025

In an increasingly digital world, with email, social media, and text messaging providing fast and cost-effective ways to communicate with donors, some nonprofits may be tempted to cut back on their mailed appeals and thank-you letters, particularly when their boards and executive leadership are...
Resource Direct Response/Marketing
Image of woman looking at her laptop
27 Jan 2025

Wealth Screening vs. Prospect Research: Know the Difference

A winning fundraising strategy involves more than just hosting an annual gala and sending a few well-timed appeals—it requires you to take the time to understand your donors as people. This is especially important if you’re seeking a major or planned gift, since these donors will only give if they...
Resource Prospect Research
iMission graphic; cartoon image of two people watering a growing plant
Sponsored 24 Jan 2025

The Future of Fundraising is Here: How Salesforce Powers Personalized Giving

Successful fundraisers have always understood the power of personalization. Tailoring communications to resonate with individual donor interests and giving histories fosters stronger connections and inspires greater generosity. However, achieving this level of personalization at scale has...
Resource
2025 Trends
21 Jan 2025

5 Fundraising Trends for 2025

As the fundraising landscape continues to evolve, nonprofits are navigating new challenges while uncovering fresh opportunities to connect with donors and drive impact. In 2025, five key trends are shaping the future of philanthropy. Here’s what you need to know to stay ahead of the curve: AI With...
Resource Fundraising Strategies
Awards
06 Jan 2025

AFP Awards: Awards for Philanthropy

The Association of Fundraising Professionals’ (AFP) annual awards program recognizes outstanding achievement by individual, foundation and corporate philanthropists, fundraising volunteers and fundraising professionals.
Resource
diverse group of people smiling at camera
Sponsored 10 Dec 2024

2ª parte: Cómo Donan las Diferentes Generaciones: Cuatro Cosas que Necesitas Saber

En la primera parte de este interesante artículo aprendimos sobre los hábitos que tienen las generaciones Gen Z y Millenials para donar. En esta siguiente entrega, veremos cuáles son los hábitos y costumbres de la Gen X y los Baby Boomers para decidir donar. Vale la pena leer esta siguiente parte y...
Resource Donor Relations/Stewardship
diverse group of people smiling at camera
Sponsored 04 Dec 2024

1ª parte: Cómo Donan las Diferentes Generaciones: Cuatro Cosas que Necesitas Saber

El panorama filantrópico está evolucionando rápidamente, y los procuradores de fondos se adaptan constantemente para superar los desafíos de la industria. Comprender las preferencias de donación, descubrimiento y gestión de cada generación puede ayudar a los profesionales de las organizaciones sin...
Resource Donor Relations/Stewardship
Year-End Accounting Checklist for Nonprofit Organizations Feature
04 Dec 2024

Year-End Accounting Checklist for Nonprofit Organizations

Between internal financial policies, legal requirements, and donor expectations, nonprofits face unique challenges when closing the fiscal year. Accurate year-end accounting is critical for maintaining transparency, compliance, and donor trust. However, diverse revenue sources, grant restrictions...
Resource Fundraising Costs
Want The Latest AFP & Fundraising News Delivered To Your Inbox?Sign Up Now!

Recommended for You

Members: Sign in to view your personalized recommendations!

Sign in