AFP PA, Western Pennsylvania Chapter Event: Leveraging Core Brand Elements to Craft Fundraising Appeals
April 3, 2025 | 11:30 a.m. - 1:00 p.m.
In the dynamic landscape of nonprofit fundraising, the ability to craft compelling appeals that resonate with donors is crucial. This workshop goes beyond basic writing tips to delve into how an organization’s foundational brand elements—such as its vision, mission, and value proposition—can profoundly influence fundraising communications. Participants will learn how to strategically utilize these elements to create persuasive, emotionally engaging narratives that align with their donors’ values and motivations. The workshop combines theoretical insights with practical, hands-on exercises that guide participants in revising and enhancing their own fundraising messages.
By the end of this session, attendees will not only understand the psychological triggers that drive donations but will also have a toolkit for embedding their core brand identity into every fundraising appeal to maximize impact and donor engagement.
About the speaker
Tim helps nonprofits better communicate their stories and impact. He is a visionary leader at the intersection of creativity, community, and social impact. As the CEO of TrailBlaze Creative, Tim leads a dedicated team in delivering marketing and creative capacity solutions to mission-driven organizations across North America who share a passion for community-building. He’s worked for more than 20 years in economic development think tanks, government affairs firms, national and regional nonprofits, and startup tech companies building expertise that is rooted in his blue-collar Pittsburgh roots and his commitment to advancing messages through creativity and community-building. This ethos was evident in Tim’s creation of the viral Stronger Than Hate symbol following the shooting at the Tree of Life Synagogue in Pittsburgh in 2018 that has served to unify audiences across the globe. Recognized for his ability to strengthen communities in times of disruption, Tim has recently led impactful campaigns following disruptions in East Palestine, Ohio, and Memphis, Tennessee. With a foundation as an nationally-recognized Eagle Scout and a liberal arts graduate from Allegheny College, Tim leads with a passion for leveraging creativity for social good, committed to driving positive change and fostering inclusive, engaged communities.
*Approved for 1 CFRE credit (pending approval).