AFP SK, Saskatoon Chapter Event: Crafting Compelling Legacy Messages
April 24, 2025 | 2:00 - 3:00 p.m.
Inspired by the acclaimed book How to Talk About Legacy Giving this webinar provides a concise yet comprehensive exploration of legacy giving messaging.
Key Takeaways:
- Understand Legacy Giving Theory: Understand the foundations of legacy giving. Draw insights from the work of Dr. Russell James and Dr. Jen Shang. Explore the psychological drivers behind donors' decisions to include charitable gifts in their Wills.
- Differentiate Legacy Messaging from Traditional Fundraising Communications: Discover key nuances for crafting legacy giving messages and how they’re different from general organizational communications or immediate fundraising messages.
- Practical Tips and Techniques: Receive actionable tips and techniques for crafting your own compelling legacy messages. Learn how to tailor your messaging to evoke emotion, align with donors' values, and inspire lasting impact.
- Q&A and Discussion: Engage in a live Q&A session with legacy giving expert, Aimée Lindenberger. Get answers to your burning questions about legacy giving messaging.
About our presenter:
Aimée Lindenberger, CFRE, is the founder of Refocus Fundraising and a Senior Consultant at Global Philanthropic Canada.
With over 20 years of marketing and communications experience and being one of the first in the world to earn a certificate in Philanthropic Psychology, she brings innovative approaches to charities across Canada, helping them engage supporters more deeply, especially in legacy giving which is her passion. She has helped many organizations raise more money, including United Way British Columbia, Plan International Canada, the Heart & Stroke Foundation, WWF-Canada and The Salvation Army.
Aimée is the author of "How to Talk About Legacy Giving", she’s held leadership roles in the Greater Vancouver Chapters of both CAGP and AFP, and regularly contributes to the sector as a speaker and teacher.
*Full participation is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.