Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

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Featured Resource: Mental Health Resources for Fundraisers

Working in a mission-driven profession, with limited resources and high expections, it can be easy to lose sight of your own mental health as you prioritize the goals of your organization. These resources from the Association of Fundraising Professionals are designed to help fundraisers evaluate their own mental health and find solutions to common challenges such as burnout, quiet quitting, and competing professional and personal priorities.  

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05 Jul 2018

The 100% Fallacy: 7 Common Presumptions That Hold Your Fundraising Back

AFP chats with Tom Ahern, of Ahern Communications, about his recent webinar on fundraising fallacies, along with ways to deliver happiness to our customers: donors!
Resource Fundraising Basics
05 Jul 2018

Digital Giving Campaign Best Practices

Online campaigns are time intensive, but can quickly connect your social media and fan base with your campaign cause and then catapult those relationships. Here are steps to help you be successful.
Resource Online Fundraising/Social Media
11 Jun 2018

Seven Steps to Focus on the Art and Science of Grant Writing

Why is your grant portfolio underperforming? Jennifer Wilson shares steps to make your grant proposal more effective.
Resource Grants
11 Jun 2018

Fundraising Events: So Much More than Money

Cathy Mann shares her new perspective on the role of special events in fundraising.
Resource Special Events
11 Jun 2018

Gifts Happen: Tales from an Introverted Fundraiser

An introverted fundraiser confides her fears and successes.
Resource Donor Relations/Stewardship Diversity and Inclusion (IDEA)
15 May 2018

Ten Ways to Supercharge Your Storytelling

AFP recently had a chance to chat with Shanon Doolittle, fundraising and storytelling coach at Voice for Good, about the undeniable power of storytelling, along with formulas and techniques that make a story memorable.
Resource Fundraising Basics
15 May 2018

Measuring Fundraising Effectiveness

Measuring Fundraising Effectiveness is a tool for educating board members, donors, volunteers and staff about how to view, understand and think holistically about fundraising costs and investments. Read about the project and sign up for a free webinar.
Resource Benchmarks Research Reports
15 May 2018

Building Your Small Shop Toolkit

Running a small non-profit organization is no easy endeavor. AFP talks with Amy Wolfe, president and CEO of AgSafe, about how to identify essential aspects of finance, work/life balance, self-care and many others as they pertain to running a small shop.
Resource Fundraising Costs
02 May 2018

The Value of Grassroots Supporters: It’s in the Secret Sauce

Many groups are looking for ways to tap an existing market outside of major donors and expand their capacity to generate even more success. Are you looking to increase contributions through your greatest asset: your current supporters? How do you find, assemble, and persuade your grassroots...
Resource Fundraising Basics
20 Dec 2017

What to Focus on in 2018?

What’s ahead in 2018? What should fundraisers be focused on in 2018? AFP asked several fundraisers, and the answers might surprise you. While technology and innovation are definitely on the list, most of the advice gets down to donor relationships and retention.
Resource Donor Relations/Stewardship
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