AFP Complimentary Webinar: Maximizing Major Gift Officer Success: Strategies for Relationship Management

1:00-2:00 PM Eastern | Presenter: Meredith Terrian
Eligible for 1 CFRE Education Point

Major Gift Officers (MGOs) are crucial for nonprofit organizations aiming to cultivate and secure significant donations. In this webinar, we dive into the relationship model of Cause Selling that drives major gift fundraising. From redefining the role of MGOs as Cause Selling Professionals, to setting clear performance metrics and providing ongoing support, this session offers actionable insights to help MGOs optimize their performance. Whether you're a seasoned fundraising professional managing a team of MGOs, or a new MGO yourself, this webinar equips you with the knowledge and tools needed to maximize the success of your major gift fundraising efforts. 

Key Takeaways:

• Setting Clear Expectations: Learn how to define the role of the MGO utilizing relationship-driven Cause Selling concepts.
• Building Strong Relationships: Explore strategies for fostering strong relationships between MGOs and donors, and within the team.
• Providing Ongoing Support: Discover methods for offering the necessary support, resources, and guidance to empower MGOs to excel in their roles.
• Professional Development: Understand the importance of investing in the continuous professional development of MGOs to enhance their skills and effectiveness.

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH FUNDRAISING ACADEMY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter:

Meredith Terrian, Trainer, Fundraising Academy and Founder & Principal, The Allied Group

Meredith has worked exclusively in the nonprofit industry for the past thirteen years in both senior fundraising roles and as a consultant. Meredith is the founder and principal consultant of The Allied Group, a full service fundraising consulting practice. She has an extensive background in nonprofit development and management and specializes in major gifts fundraising, campaign planning, and strategic planning for nonprofit organizations. Meredith is passionate about data analytics and data driven fundraising. Meredith holds a bachelor’s degree in Political Science from Florida State University, a graduate certificate in Education from the University of West Florida, and she has been invited to sit for the Certified Fund Raising Executive (CFRE) exam.

She has been recognized as a thought leader in the nonprofit industry, having been invited to speak at the AFP ICON conference, AFP Planet Philanthropy, Raise National Fundraising Conference, and the Best NC Excellence in Innovation Lab. Her content has been promoted by the Association of Fundraising Professionals, The Nonprofit Learning Lab, and OneCause. Meredith is a Trainer at National University in the Fundraising Academy and serves as a Senior Consultant with Gail Perry Group advising capital campaign strategy.

Meredith lives in Tampa, Florida with her husband and three children.