Deep Dives

AFP Deep Dive: MORE Major Gifts (2-day series) (Nov. 2025)

Marcy Heim, CFRE, CSP, PLCC

November 17 & 18, 2025 (2-day)
12:00-5:00 PM ET Each Day
$379 USD (Members); $519 USD (Non-Members)

You, and your mission, are essential. Major gifts are critical to building your resilience in these remarkable times…critical to preparing you for whatever is ahead – critical to fueling your big vision and giving your donors the opportunity to be significant. Join Marcy Heim, a 30-year major gift practitioner, leadership coach and consultant and dig deep into creating a donor relationship action plan. Determine what you need in place for success and how to inspire your Board and colleagues to WANT to help you build authentic connections (not ask). Create exactly what to say to ask and how to think about money that brings joy and confidence to your work. Whatever size “major” is for you, embrace the opportunity to raise more money, do more good and have fun doing it!


Presented by: Marcy Heim, CFRE, CSP, PLCC, The Artful Asker, Madison, WI

There’s JOY in giving AND living and Marcy Heim, CFRE, PLCC, and CEO of The Artful Asker, wants you to experience it! For 30+ years, leadership teams, boards, and fundraisers have benefited from Marcy’s coaching to increase transformational, multi-million, sustained generosity for their organizations. A Certified Speaking Professional, an AFP Master Trainer, a CASE Crystal Apple recipient, and an award-winning major-giving executive coach, Marcy delivers tools to set your intentions for personal and professional success.

Eligible for 8 CFRE points (pending approval).

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available.

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