What Do Middle Donors Really Want - A Landmark Study

In this micro-learning video, Alia McKee, M.A. and Mark Rovner, J.D., PCC share a preview of their AFP ICON 2025 session, What Do Middle Donors Really Want - A Landmark Study. We discuss the differences between grassroots, mid-level, and major donors, as well as the differences that exist just within the mid-level donor tier. Mark and Alia also provide some quick tips for improving your mid-level donor engagement. To learn more about this topic, register for AFP ICON 2025, taking place in Seattle, WA, April 27-29. https://afpicon.com/