AFP Complimentary Webinar: Eight Steps to Securing & Maintaining Donors

1:00-2:00 PM Eastern | Presenter: LaShonda Williams, MPA, CFRE
Eligible for 1 CFRE Education Point

Thousands of nonprofit organizations across the nation are transforming lives through a variety of services. As the way in which donors engage with nonprofits continues to evolve, how can you make your organization stand out? Join us to learn how to apply the eight-step relationship-driven Cause Selling Cycle to manage your donor portfolio and maximize outcomes. Establishing meaningful relationships doesn’t happen overnight. This session will guide participants through the steps to increase donor acquisition and building a multi-generational major gifts sustainers program for your nonprofit.

Key Takeaways:

• Apply the Cause Selling Cycle to maximize donor portfolio management.
• Discover how to implement Pre-Approach, Approach and Stewarding strategies to meet prospective donor expectations.
• Amplify donor retention with meaningful stewardship and unique recognition programs. 
   

Sponsored by:

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, SHARED WITH FUNDRAISING ACADEMY FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Presenter:

LaShonda Williams, MPA, CFRE, recently joined South Texas College of Law Houston as the Associate Director of Alumni Engagement and Annual Giving. Joining the team in the college’s Centennial year she serves as a vital member of the Advancement and Alumni Engagement department, which spans all fundraising functions. She leads the charge of developing and implementing the alumni engagement strategic plan to amplify annual giving donor acquisition.  

Ms. Williams possesses over two decades of experience in higher education. She recently served as the Director of the Annual Fund of her alma mater Prairie View A&M University for nearly seven years.  During her tenure, she developed campaign plans which included innovative initiatives that transitioned alumni affinity into philanthropic support through multi-channel communication and solicitation. Her efforts resulted in 40% increase in alumni giving, raising over $4.2 M comprised of nearly 30 endowments and over 4,000 new donors.

Prior to joining PVAMU, she was employed with the University of Houston for over a decade impacting in three divisions: College of Education, College of Arts and Sciences, and Bauer College of Business.

She possesses a Master’s Degree in Public Administration from Troy State University. LaShonda is a member of the Association of Fundraising Professionals (AFP), Alpha Kappa Alpha Sorority, Incorporated, and life member of PVAMU National Alumni Association where she serves on the President Senior Advisory Committee.