Deep Dives
AFP Fundamentals of Fundraising Course

AFP Deep Dive: Fundamentals of Fundraising Virtual Course (4-day series) (May 2025)

Fundraising Strategies: Fundraising Basics
Jack Alotto, CFRE and Ken Miller, CFRE

May 6, 8, 13 & 15, 2025 (4-day series) 
12:00 – 5:00 PM ET Each Day
$419 USD (Members); $529 USD (Non-Members)

The AFP Fundamentals of Fundraising Course was developed with a foundation from the Essentials of Fundraising Program and the First Course and is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This 16-hour program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. The AFP Fundamentals of Fundraising Course offers a complete overview of the development function, featuring the most current information and techniques. This intensive program will provide an overview of skills, techniques, and program components for individuals with 0 to 4 years of fundraising experience.

The modules are:

  • Module 1: Overview of Fundraising
  • Module 2: Developing an Integrated Fundraising Program
  • Module 3: Marketing for Ongoing Success
  • Module 4: Building & Sustaining Relationships
  • Module 5: Securing the Gift
  • Module 6: Volunteers – Partners in Fundraising
  • Module 7: Management & Accountability

Registration for the AFP Fundamentals of Fundraising course includes access to the digital participant manual (read only, not downloadable, or printable and access available for 6 months). Printed participant manuals for the AFP Fundamentals of

Fundraising Course are available during registration for an additional $50.00 USD.


Presented by: Jack Alotto, CFRE and Ken Miller, CFRE

Jack Alotto, CFRE has held fundraising positions in hospital, social service and the arts as executive director, development director, legacy giving, and manager.

Jack was an Instructor in the Fundraising Academy at JFK University, serving on panels in Ethics in Fundraising, and Donor Centered Fundraising; he moderated panels on Strategies for Building a Strong Major Gifts Program, Trends and Strategies for Nonprofit Fundraising, and Stewardship and Cultivation. 

Jack is a CFRE Ambassador and hosts CFRE Study Groups.

A dynamic trainer, speaker and consultant, Ken Miller, CFRE is the president of Denali Fundraising & Grant Consultants, a nonprofit fundraising consultancy he founded in 2014 after a long career in development. Ken was awarded his Certified Fund-Raising Executive (CFRE) designation in 2016 and received his AFP Certified Master Trainer (CMT) certificate in 2017. In 2020 he was awarded the Outstanding Professional in Philanthropy by the AFP Alaska Chapter.

Eligible for 16 CFRE points (pending approval).

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available.

Purchase

Registration Information Coming Soon

CFRE Focus Areas

Current and Prospective Donor Research
Securing the Gift
Relationship Building
Volunteer Involvement
Leadership and Management
Ethics, Accountability and Professionalism
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