Deep Dives

AFP Deep Dive: Fundraising Events School 101

Fundraising Strategies: Special Events
Old Paper, Text Save The Date, Wooden Background stock photo

October 7, 2025 (1-day)
1:00-5:00 PM ET
$209 USD (Members); $279 USD (Non-Members)

Evaluate what event model best services your needs. Identify the purpose of your gathering. Build a strategy that includes an event design. Build a budget and timeline and be ready to onboard your leadership for your next great fundraising event.


Presented by: Samantha Swaim

Samantha Swaim has more than 20 years of event planning and fundraising expertise. She founded Swaim Strategies, a fundraising event consultancy, in 2004, working internationally with nonprofit organizations to produce impactful events that move missions forward. Samantha is the co-author of “Planning a Successful Major Donor Event”, is the founder of the annual Elevate fundraising event conference scheduled for March 12-13, 2025 and is the co-host of “The Fundraising Elevator” podcast. She is on a mission to support nonprofits in elevating their impact through events.

Eligible for 4 CFRE points (pending approval).

Course is limited to 30 participants. A wait list will be maintained.

*Course recordings will not be available. 

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CFRE Focus Areas

Securing the Gift
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