Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

Mental health image

Featured Resource: Mental Health Resources for Fundraisers

Working in a mission-driven profession, with limited resources and high expections, it can be easy to lose sight of your own mental health as you prioritize the goals of your organization. These resources from the Association of Fundraising Professionals are designed to help fundraisers evaluate their own mental health and find solutions to common challenges such as burnout, quiet quitting, and competing professional and personal priorities.  

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Career stage
Older couple shaking hands with a man
31 May 2024

4 Tips for Recruiting Donors to Your Planned Giving Program

Planned giving describes a donor’s commitment to contribute funds at a future time through their estate or will. It’s a popular form of individual giving—according to Giving USA 2023, bequests (the most common type of planned gift) accounted for 9% of total giving in 2022, or $45.6 billion. Growing...
Resource Planned Giving
men and women in office
29 May 2024

Fundraising Is Awesome! / La collecte de fonds, c’est génial!

Resource
image of winding roadway with colored location markers
Sponsored 13 May 2024

Crafting the Donor Journey: Tactics for Major, First-Time, and Lapsed Donors

Fundraising isn't just about asking for money—it's about nurturing relationships! Every donor's interaction with your organization is a step on a unique path—a donor journey that can lead to long-term support and advocacy. Understanding how to support the journeys of major donors, first-time donors...
Resource
Digital Donor Recognition
29 Apr 2024

Digital Donor Recognition: Why It Works & 3 Creative Ideas

Your donors are the lifeblood of your organization, so it’s vital that they stick around. While few donors need elaborate displays of recognition to feel valued, most appreciate small tokens of gratitude to know their support is meaningful. Thanks to advances in nonprofit technology and the rise of...
Resource Donor Relations/Stewardship
Kyra Millich
05 Mar 2024

Fundraising Within the Disability Community

If your nonprofit organization fundraises within the disability community, you might be wondering how to best connect with a person living with a chronic disabling condition. Chances are that you interact in your personal or professional life somewhat regularly with the disability community. How...
Resource Inclusion, Diversity, Equity, & Access (IDEA)
Adrian and Jen
14 Feb 2024

Learning to Speak about Love in Fundraising: New Research from 2023

This is a session about a new approach to relationship fundraising. It is now over 30 years since Ken Burnett first mooted the terminology and sought to map out an approach to building, maintaining, and developing supporter relationships that would be based squarely on donor needs. The approach...
Resource Donor Relations/Stewardship
a person speaking at AFP ICON
24 Jan 2024

Submit a Speaker Proposal for ICON

< See also: Get Involved: AFP Volunteer Opportunities AFP ICON is the world’s premiere in-person and virtual conference for fundraising professionals, featuring three unforgettable days of education, sessions and events! To better understand the education session and presenter selection process for...
Resource Your Fundraising Career Boards and Volunteers
Woman typing on a computer
23 Jan 2024

7 Website Statistics to Guide Your Next Refresh or Upgrade

When planning a nonprofit website refresh or upgrade, it can be difficult to determine where to start or which website elements to prioritize. You can take the website design process in many different directions, and you might be uncertain of which changes will actually make the biggest difference...
Resource Online Fundraising/Social Media
How to Leverage AI and Stay True to Your Nonprofit's Values
04 Jan 2024

How to Leverage AI and Stay True to Your Nonprofit Values

As a nonprofit professional, you understand the importance of keeping up with the latest tech trends. For example, over the last decade or so, you’ve likely embraced the art of online fundraising or text-to-give. During the COVID-19 pandemic, you learned to pivot your fundraising events to virtual...
Resource Ethics
Smiley faces on a keyboard
20 Dec 2023

De cierres y de inicios

Van aquí algunas preguntas de reflexión que pueden servirles a ustedes en su organización: ¿Qué fue lo que mejor hicimos este año? ¿Qué contribuyó a que fuera excelente? Es una buena práctica celebrar lo bien hecho y anotar qué fue lo que ayudó a lograr esos buenos resultados, para así replicarlos...
Resource
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