Guides & Resources

AFP offers several guides and numerous resources to help fundraising professionals.
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Guides and Resources to support every fundraising need

New to fundraising, interested in learning more about the latest state of the fundraising profession, or looking for helpful IDEA resources to promote inclusivity in your fundraising efforts? AFP’s Guides & Resources have you covered.

Our Resource Guides provide focused collections of materials and content from AFP Global covering the issues and topics most important to fundraisers.

Can't find exactly what you are looking for?  Be sure to check out the search at the bottom of the page for access to a wide variety of resources.

Mental health image

Featured Resource: Mental Health Resources for Fundraisers

Working in a mission-driven profession, with limited resources and high expections, it can be easy to lose sight of your own mental health as you prioritize the goals of your organization. These resources from the Association of Fundraising Professionals are designed to help fundraisers evaluate their own mental health and find solutions to common challenges such as burnout, quiet quitting, and competing professional and personal priorities.  

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All Guides & Resources

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Fundraising is a Team Sport
08 Dec 2023

Fundraising is a Team Sport

Successful nonprofits don’t just have talented staff, engaged boards, and other dedicated volunteers. Successful nonprofits work in a collaborative manner with each of these team members, leveraging their skills and networks for even greater impact. It’s as simple - and as complicated - as that. How...
Resource
Linkedin Marketing for Nonprofits Guide
07 Dec 2023

Leveraging LinkedIn for Marketing: A Guide for Nonprofits

Whether you’re trying to fundraise for an upcoming event or simply spreading the word about your mission, raising awareness is one of your nonprofit’s core activities. Social media offers the perfect opportunity for you to market your cause more visibly and reach new audiences. Leveraging sites such...
Resource Cause-Related Marketing/Sponsorships
Business performance monitoring concept, businessman using smartphone Online survey filling out, digital form checklist, blue background
Sponsored 14 Nov 2023

6 Important Metrics for Tracking Major Donor Relationships (Sponsored Content)

With 90% of a nonprofit’s fundraising revenue coming from just 10% of its donor base, the impact that major donors can have on your mission is clear. Tracking major donor relationships ensures you’re keeping these critical supporters engaged, while also seeing how you can tap into their wider...
Resource Donor Relations/Stewardship
Nonprofit Auction
23 Oct 2023

How to Secure Corporate Sponsors for a Nonprofit Auction

Imagine this: The venue for your charity auction is fully furnished and decorated. Table centerpieces are in place and your item catalog is complete with a variety of enticing auction items. You have access to every marketing tool you need and a wide audience receptive to your event advertisements...
Resource Cause-Related Marketing/Sponsorships
Myth vs Reality
16 Oct 2023

4 Persistent Capital Campaign Myths, Dispelled With Data

In the world of fundraising, myths often shroud the truth, creating unnecessary barriers and misconceptions. Capital campaigns are no exception. That’s why we recently surveyed a cohort of nonprofits across the United States and Canada, all in various phases of a capital campaign, to produce the...
Resource
Ethical Dilemmas
10 Oct 2023

Dilemas Éticos en Procuración de Fondos

Continuamos con contenidos relevantes sobre los dilemas éticos a los que los fundraisers se ven enfrentados. En el mundo de la filantropía también surgen estos dilemas y el Código de Ética de AFP nos puede ayudar a la toma de decisiones, de ahí la importancia de conocerlo bien y de aprender de lo...
Resource Ethics
Kate McNeely
05 Oct 2023

The Ethics of Leading with Empathy

In the nonprofit sector, we face ethical dilemmas every day, from our best practices as fundraisers to the ways we uphold or stand against the traditional norms of our work culture. For example, a young nonprofit leader recently confided in me about their struggles to have their contributions and...
Resource Ethics
Ethical Dilemmas
02 Oct 2023

Ethical Dilemmas in Fundraising: Conflict with Board Member over Donor Intent

This Ethics Awareness Month, we asked AFP members to share ethical dilemmas they have faced in their careers and how they were able to resolve them, successfully or not, using the AFP Code of Ethical Standards. See more ethical dilemmas. Tell us about an ethical dilemma you faced: I had started...
Resource Ethics
Contract
02 Oct 2023

Ethical Dilemmas in Fundraising: Booking Pledges Without Written Confirmation

This Ethics Awareness Month, we asked AFP members to share ethical dilemmas they have faced in their careers and how they were able to resolve them, successfully or not, using the AFP Code of Ethical Standards. See more ethical dilemmas. Tell us about an ethical dilemma you faced: My organization...
Resource Ethics
Money for College
02 Oct 2023

Ethical Dilemmas in Fundraising: Donation in Exchange for Admission

This Ethics Awareness Month, we asked AFP members to share ethical dilemmas they have faced in their careers and how they were able to resolve them, successfully or not, using the AFP Code of Ethical Standards. See more ethical dilemmas. Tell us about an ethical dilemma you faced: I worked as the...
Resource Ethics
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